After many years in the luxury industry, NNT’s founders decided to join forces to authentically honour their love and dedication to high-quality jewellery for everyday life. NeverNoT is based in London but just like the creators behind it, lives and travels all over the world. The ‘always on’ philosophy is at the core of the name and brand, for NeverNoT believes jewellery shouldn't spend most of its life in a box. And nor should you.