Forbes: The Husband And Wife Team Behind Panatea Are Bringing Quality Matcha Mainstream
Panatea is a health and lifestyle-driven matcha brand founded by husband and wife duo Jessica Lloyd and Dave Mandelbaum. According to the Tea Association of USA, tea is the second most consumed beverage in the world, and the Panatea co-founders are expanding their matcha brand with a new product, Instant Matcha packets. I sat down with Mandelbaum and Lloyd as a follow-up to our initial piece on why matcha is the next coffee to discuss their new product and what is in store for Panatea.
Panatea co-founders David Mandelbaum and Jessica Lloyd, photo credit James Ransom
The co-founders were inspired by their matcha-loving community to launch their latest product.
“We started bringing matcha into people’s daily health routines with our starter set,” Dave Mandelbaum said. “To iterate and innovate though, we needed to listen to our community, watch consumption patterns, and incorporate feedback.”
“What we found was that people wanted to feel the benefits and energy of Panatea’s matcha all the time, not just at home,” Jessica Lloyd said. “In order to do that, we had to offer a matcha product that was a bit more convenient. Young professionals are bouncing between meetings, parents are driving kids to school, trainers are running between clients, families are going on vacations.”
Panatea matcha, photo credit James Ransom
Panatea’s new Instant Matcha is a proprietary blend of their ceremonial grade matcha and soluble fiber, which dissolves instantly into hot or cold water. Unlike other matcha single serves on the market, this new blend dissolves in warm or cold water (no whisk or tools required), and is sugar and calorie-free. The Instant Matcha is packaged in easy-to-carry single-serve packets, making it effortless to stay healthy and energized on the go.